Sports Illustrated Play

Youth Sports League Platform

It was amazing to build a platform for coaches, parents, players and league administrators. From online registration, integrated website, scheduling and a team mobile app to make sports life better for all of them

Sports Illustrated Play is fast establishing itself as the standard for athletic program management. Huge functionality (with active evolution), at a wonderful price point.
...But the thing that separates it from the rest is the love for their product.


Sports Illustrated Play is the best-in-class sports management software solution. Whether a local league registering participants, a coach creating a schedule, a parent following a live gamecast, or a player tracking your own statistics, Sports Illustrated Play, provides the platform and tools to fuel your passion for sports. 


  • Lead the branding of SI Play building the foundational work to grow and expand a solid brand. 
  • Manage to provide different product teams within SI Play in a wide range of design needs that go from branding and graphic design to interaction design, research, prototyping and usability tests with a very small team. 
  • Putting in place a design process and champion the principles of user centered design
  • Promote a healthy design culture, where everyone in the company is taught to understand and respect the value of design.